Blog Marketing — How To Retain New Visitors

If your site has a high “bounce rate” here are a few tips to ease it down and capture a considerable number of the new visitors your site gets. Bounce rate is a term used in the web traffic analysis and depicts the number of users who navigate away from your site before a particular time frame expires. Essentially they are the visitors who are able to find more interesting content to navigate to than to pay attention to your site. If you log into your Google Analytics account, you will find the “Bounce Rate” mentioned right under the dashboard. The bounce rate is also inversely proportional to the average time a visitor spends on your site. So if your site’s bounce rate is high (as usual) there’s something to feel bad about and happy about. The bright side is that you are getting visitors – which is typically difficult thing to achieve. The downside is that most of these visitors are going away instead of stopping by to read the content and probably subscribe. Here are a few steps to engage them and retain them to increase the visitor loyalty of your site.

  1. First impression

    Inevitably we are referring to the last(ing) impression. I don’t pay much heed to sites preaching motivational stuff. But when I stumbled across Zen Habits I couldn’t navigate any further. In fact the impression was so strong that I didn’t even care to go any further into the site. I just sat there amused to realize that the design was very beautiful, captivating and impressive. If your site reflects elegance there are chances that a visitor may stay for another 30 seconds or more.

  2. Make the site load faster

    Todays browsers are tabbed. Firefox, Opera, Internet Explorer 7 etc. are all tabbed and people have several sites opened at once within the same window. So may be they don’t close the tab right away, they will wait for you site to load and meanwhile toggle to another tab – only to leave your site open or ignored. Your site must be so designed and flexible that it must open almost instantly. Kill the time gap there and the readers are one step closer to your site.

  3. Showcase your best content

    As I’ve stressed upon previously, the quality of your content is the thing which differentiates your site from the rest. While showcasing your best content does not necessarily increase the quality of your content, it showcases only the best there by (at least) generating the impression. If you showcase only the best and nothing else, the first time visitors have no choice but to pay attention, explore further and bookmark your site.

  4. Engage them with relevant content

    Visitors coming from search engine results essentially were searching for some information before they landed on your site. If you get a lot of this kind of traffic make sure that you have your SEO in place. May be you can have a sidebar widget listing some popular content or related content for further reading. If it’s not on one page may be it’s on another – it just has to be your site.

  5. Create a landing page

    This is the one and only single-most thing that I’ve found to raise the visitor activity exponentially. A landing page is a special page (or could be used as your main page) that features the above points and more. You can showcase the most popular content, related content, the recent content, some fancy featured content and lots more. Basically you are showcasing your content and pushing all the best at once. The readers have many choices now and they can take their pick. Those who didn’t find the relevant content can look into related posts. Those who didn’t like one post may go to one of the more popular posts. A landing page is directly and aggressively pitched at the casual visitor thereby captivating his attention and interests.

How do you engage the first-time visitors to your site?


  1. Thank you for addressing this topic and explaining bounce rate. I try to engage first time visitors and retain loyal visitors by writing quality posts, and creating an easily navigable site.

  2. You are welcome Aneesa. Thanks for dropping by.

  3. Something…

    *Smirks* Sorry, couldn’t resist… It said to “say something”, so there ya go… I know, wa wa waaa… 🙂

    Very useful article. I find that if you offer something of value, and are honest, you don’t get as many click outs, or as you call it a high “bounce rate”. I learned something new, I didn’t know they had a term for it, other than what I’ve typically encountered as ‘click outs’.

    Learn something new daily, or life isn’t worth living, as they say. 🙂

    A lot of the issue with sites, especially anything marginally marketing related is the phenomenal level of hype. Some of it’s not intentional, it’s hard not to be excited, or come across enthusiastically about something you’re promoting, but in all honesty, some of it goes over the top. Don’t claim things you can’t document reliably. Don’t even hint at something you can’t document.

    Don’t yell at them, is one of the rules of thumb. Minimize your use of exclamation points, don’t type in ALL CAPS, ALL THE TIME, because, well, not only does it constitute yelling, but nothing screams “DRAMA QUEEN!” faster than an entire paragraph in all caps.

    Punctuating properly trims down people’s irritation with your site, or lack of interest as well, I’ve noticed.

    All in all, creating a site that isn’t an eye-sore, getting other people’s opinions about your site’s functionality and it’s appearance really couldn’t hurt either.

    Don’t ramble. Get to the point in your blog, whatever you’re writing about. Because if they have to sniff through eighteen pages of crap to get to the point, they won’t stay past one paragraph. People are entirely too busy, and entirely too finicky to stick around if you travel the windy road to get to the peak of your mountain.

    To make your site load faster, using basic markup languages, such as html, perhaps fed by .php is a major plus, trimming down the level of flashy banner ads (which factually have been known to give people headaches), and utilizing as little java script or excessive interactive items… One or two is fine, so long as the page loads well, but if it takes more than 5, maybe 6 seconds to load, you’re going to lose them.

    That and having engaging, friendly and interesting content, and speaking to them as if they are a friend, using the word “you” frequently, as if talking to them in person is really a clincher.

    That’s all for now. Sorry it got so long, but I could probably consult on this stuff all day, lol. Peace & Prosperity,


  4. Hi Tora,

    Thanks for the nice info. You couldn’t be more correct. These are some of the things bloggers overlook everyday.

  5. Stumbled upon your blog. I don’t dispute your wise advice, but I just can’t imagine what a blog would look like thta incorporates all these features. Perhaps some examplew would help. Tks

  6. Bazarov,
    You are looking at such a blog right now. Convertica stands as an example. The home page is a custom landing page. What do you think about it?

  7. Ok Shivanand – I was looking at the post page and forgot the home page. But your landing page has features not easily implemented by those not adept at working with PHP, CSS, and JS. Do you know of any suitable WP templates. Tks

  8. I’m planning to carry an in depth tutorial about it in an upcoming post. There is no standard template built into the wordpress themes. So one has to create their own.

  9. Not to mention, most of what you see on the landing page can be achieved by tinkering with your word-press plug-ins.

    As with all things, it takes a bit of effort, however, with word-press, even if you don’t get into the coding, you can do some cool stuff with it.

    And all you really need are the plug-ins. The rest is just icing. So work with your static pages, work with solid and consistent postings and information, and be honest, and keep the graphics clean and not garish, minimizing javascript (which slows load times). It’s a pretty simple formula.



  10. Actually Tora’s comment makes me remember my days with Drupal. The CMS allows you inline javascript and php which is not there in WordPress. So if you want to play with code you have to get into templates. But then WordPress has more plugins to supplement the functionality. My landing page is all coded in the template. But that’s because I wanted it to be dynamic.

  11. Right, which if you know code, it’s great to do that, for more interactivity and some neat effects with your word-press, but the plug-ins make it one click, so the important dynamic functionality, such as social bookmarking and anti-spam and so forth are instantly installed and you don’t have to be a techno-geek.

    Because word-press is a database install, you don’t need php coding knowledge to get it working or to add css or html aspects and get them to load fast.

    With the right hosting, it’s a cake walk also, because of fantastico.

  12. I am a new blogger, i have just made a blog in blogger, but the main thing is that i want to make it rank high among the different search engine. Could you tell me some strategies, as i think you have enough knowledge about blogging ?

  13. Well lading page is something that courts a visitor.He is impressed by that.Different sites have different types of landing pages but an impressive landing page is very difficult to make on the basis of trial and errors.If you think a landing page may appeal to you but it might not be appealing to your visitor.

  14. Well for attracting new visitors this would be helpful-writing the highest quality content, sharing your information and create a community.For retaining visitors think about tasks on your website first and layouts second. If your users are coming to your site with specific goals, make them easy to accomplish.


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