If your site has a high “bounce rate” here are a few tips to ease it down and capture a considerable number of the new visitors your site gets. Bounce rate is a term used in the web traffic analysis and depicts the number of users who navigate away from your site before a particular time frame expires. Essentially they are the visitors who are able to find more interesting content to navigate to than to pay attention to your site. If you log into your Google Analytics account, you will find the “Bounce Rate” mentioned right under the dashboard. The bounce rate is also inversely proportional to the average time a visitor spends on your site. So if your site’s bounce rate is high (as usual) there’s something to feel bad about and happy about. The bright side is that you are getting visitors – which is typically difficult thing to achieve. The downside is that most of these visitors are going away instead of stopping by to read the content and probably subscribe. Here are a few steps to engage them and retain them to increase the visitor loyalty of your site.
Inevitably we are referring to the last(ing) impression. I don’t pay much heed to sites preaching motivational stuff. But when I stumbled across Zen Habits I couldn’t navigate any further. In fact the impression was so strong that I didn’t even care to go any further into the site. I just sat there amused to realize that the design was very beautiful, captivating and impressive. If your site reflects elegance there are chances that a visitor may stay for another 30 seconds or more.
Make the site load faster
Todays browsers are tabbed. Firefox, Opera, Internet Explorer 7 etc. are all tabbed and people have several sites opened at once within the same window. So may be they don’t close the tab right away, they will wait for you site to load and meanwhile toggle to another tab – only to leave your site open or ignored. Your site must be so designed and flexible that it must open almost instantly. Kill the time gap there and the readers are one step closer to your site.
Showcase your best content
As I’ve stressed upon previously, the quality of your content is the thing which differentiates your site from the rest. While showcasing your best content does not necessarily increase the quality of your content, it showcases only the best there by (at least) generating the impression. If you showcase only the best and nothing else, the first time visitors have no choice but to pay attention, explore further and bookmark your site.
Engage them with relevant content
Visitors coming from search engine results essentially were searching for some information before they landed on your site. If you get a lot of this kind of traffic make sure that you have your SEO in place. May be you can have a sidebar widget listing some popular content or related content for further reading. If it’s not on one page may be it’s on another – it just has to be your site.
Create a landing page
This is the one and only single-most thing that I’ve found to raise the visitor activity exponentially. A landing page is a special page (or could be used as your main page) that features the above points and more. You can showcase the most popular content, related content, the recent content, some fancy featured content and lots more. Basically you are showcasing your content and pushing all the best at once. The readers have many choices now and they can take their pick. Those who didn’t find the relevant content can look into related posts. Those who didn’t like one post may go to one of the more popular posts. A landing page is directly and aggressively pitched at the casual visitor thereby captivating his attention and interests.
How do you engage the first-time visitors to your site?