11 Shocking Facts — How A Slow Website Kills Your Sales Revenues

Business websites are for conversions and for improving your conversion rate, you cannot simply afford to overlook your website’s speed and performance. Your business website needs website speed optimization services.

  1. Akamai research shows that a 1 second delay in page response can result in a 7% reduction in conversions.
  2. 40% of visitors will abandon a website that takes longer than 3 seconds to load.
  3. Pinterest rebuilt their pages for performance realizing a 40% reduction in perceived wait times, thus increasing both search engine traffic and sign-ups by 15%.
  4. By cutting average page load time by 850 milliseconds, COOK found they were able to increase conversions by 7%, decrease bounce rates by 7%, and increase pages per session by 10%.
  5. The BBC found they lost an additional 10% of users for every additional second their site took to load.
  6. Google Mobile Page Speed New Industry Benchmarks
    Google Mobile Page Speed New Industry Benchmarks

    DoubleClick by Google found 53% of mobile site visits were abandoned if a page took longer than 3 seconds to load.

  7. Sites loading within 5 seconds had 70% longer sessions, 35% lower bounce rates, and 25% higher ad viewability.
  8. For Mobify, Every 100ms decrease in homepage load speed worked out to a 1.11% increase in session-based conversion, yielding an average annual revenue increase of nearly $380,000. Additionally, a 100ms decrease in checkout page load speed amounted to a 1.55% increase in session-based conversion, which in turn yielded an average annual revenue increase of nearly $530,000.
  9. DoubleClick found publishers whose sites loaded within 5 seconds earned up to twice as much ad revenue than sites loading within 19 seconds.
  10. When AutoAnything reduced page load time by half, they saw a boost of 12-13% in sales.
  11. Amazon found every 100ms of latency cost them 1% in sales. Google found an extra .5 seconds in search page generation time dropped traffic by 20%. A broker could lose $4 million in revenues per millisecond if their electronic trading platform is 5 milliseconds behind the competition.