SEO Consulting & Conversion Optimization Services

Launching a website is not enough. Your website needs an edge to drive results. At Convertica, we bridge this gap with our search and conversion optimization services.

SEO is not a “one-size fits all” solution. It is a systematic plan designed specifically to drive targeted traffic to your site. That is why our SEO packages are tailored to your specific needs. Speak to our SEO executive today to get a custom SEO package designed for your website or start with a free SEO audit.

Real SEO for measurable results

As a seasoned SEO agency, we don’t recommend or practice traditional SEO. All our search engine optimization tactics are designed to follow “Real SEO*” — a holistic approach to SEO consulting which focuses on thorough Research, delivering End-user Value, Analyzing the results and a Launch that makes an impact. All these steps are absolutely imperative to the success of an SEO campaign. Our Search and conversion optimization process revolves around this approach. Here is a complete overview of what is included:

Website Audit

Site audit is the first step towards optimizing a site for search engine visibility and better ranking. We will review your site, analyze it for techincal shortcomings and provide you a comprehensive report with recommendations for correcting known issues. You can hire us to fix these issues or take the audit report to your web developer for resolving these issues.

Discovery & Strategy

Your website is unique, so is your SEO plan. Your business needs are the core of SEO strategy. Our SEO process thus begins by learning about you, your existing website, your business model, target audience and your goals & objectives. We introspect and examine your needs to define a realisitic SEO plan that meets your goals.

Competitive Research

As much as it is important for us to learn about you and your specific needs, it is equally important to learn about your niche market and online competitors. We will closely study their website, identify the keywords, review the content architecture and analyze their performance. We will use all this industry specific information to help you improve yur ranks.

Keyword Research

Keyword research is the backbone of your SEO strategy. It is no secret that “it all begins with words typed into a search box”. In this phase, we help you in identifying the “right keywords” which will help you in attracting the “right kind of visitors”. These keywords are essentially aligned with your product or service offerings and define the future content marketing strategy.

Content Strategy

Once we have identified the keywords, the next step in the series is to design a site map or content architecture to utilize these keywords. This is essentially how we build the content strategy for your site. We will also set-up SILO content architecture for your site and will continually guide you to keep buidling search optimized content silos and cornerstone articles for long-term success.

Social Media Marketing

In today’s digital ecosystem, social signals have also become one of the ranking factors. Our SEO services include creation of social media profiles, setting up automated tools for sharing the content on social media platforms at regular intervals. We also guide our clients on how to effectively use social media marketing.

Technical SEO

Technical SEO is all about building a strong foundation. It includes all the activities which help the search engines in crawling your site. We monitor your website and Google Search console to continually improve your code, website configuration and server settings to make is easier for the search engine bots to index your site. We also help you in setting up structured data for your site.

On-page Optimization

It takes more than just good content to outrank your competitors. It needs to be “optimized” for your focus keywords. This is a collaborative process. We will set-up an on-page optimization checklist for you to follow while creating new content. Our team will review and update each piece of content for better exposure to the search engines as well as to increase your overall CTR (Click-Through-Rate) ratio.

Link Building

Search engines rely on external incoming links to establish the trust, authority, relevance, value, merit of a page to the search query. Link building is one of the most important tasks required for search ranking and traffic success. And we are very careful and cautious about it when building a link profile for your site. Our focus is on building high quality and natural links to the site which are sustainable in long term.

Ecommerce SEO

If you are running an online store, we’ve got you convered. Ecommerce SEO takes care of optimizing key landing pages and each of the product pages for on-page factors. We take it a step further. We’ll help you uncover hidden opportunities for promoting your products and store via relevant marketplaces (and Google Shopping).

Local SEO

If your business warrants location based visibility, we will go ahead and optimize your on-site and off-site SEO strategies for clients and customers who are looking for your local business. Citation building, Google My Business, online reviews, local structured data markup, we will take care of everything to boost the local ranks for your business.

Mobile SEO

Mobile searches are trending. Mobile traffic now beats desktop traffic. This brings mobile SEO and optimization to the forefront of SEO plans and strategy for your business. It helps you reach your customers in the right place at the right time and and give them the very best experience. We closely review your site for mobile usability and consistently work on improving the mobile experience for search engines and end-users.

Ongoing SEO Support

SEO is an ongoing process. It needs consistency and continuation of efforts to get the desired result. Our SEO plans are build for a minimum six months timeframe. We also offer long-term retainership and maintenance agreements. There is no lock-in period. You can pay as you go or get into a contract for six months.

Performance Optimization

Speed matters. Period. It is one of the most critical ranking factors. Performance optimization is at the core of search and conversion optimization. All your marketing efforts are a waste if your website does not load fast. User experience, conversions, website promotion, everything takes a backseat. We will review your hosting stack, caching, website configuration to nail it.

SEO Coaching

All our plans include SEO consultation session (1 hr per month). This gives us an opportunity to inform you about how things are shaping. We are always happy to extend our coaching and consultation services for you. We can also set-up a one-on-one SEO coaching on an as needed basis.

Our Focus is on Human Based SEO

In the pursuit of helping our clients rank better, we have refined our processes and SEO strategies. We keep a close eye on updates rolled by search engines, market trends and evolutions in digital ecosystem. And it all boils down to the same point — User experience. Design, market and optimize for user-experience.

Think about real people. Help them. Provide value and offer solutions to everyday issues. SEO is not about data, website code, or plugins. It is about providing a positive user experience that solves a user’s question or inquiry.

We partner with you and plan human-based SEO for real impact and long-term SEO benefits. Want to learn more about human-based SEO? We are just an email away.

Performance Optimization

SEO, conversion-rate optimization and marketing — this is the moment of truth. This is where the rubber hits the road and the hammer meets the nail. This is how search engines rank your website, what your customers see in the search results, how they land and interact with the landing pages and convert. Need personalized advise? We are only an email away.