Now that Google’s developer best-practices for mobile-first index are out, here are n things that everyone got wrong or totally missed:
- There’s no separate index. There’s only one and it is going mobile.
- Google crawler will index with a smartphone user-agent.
- Ranking in mobile-first index is not exactly about mobile-first design or experience.
- Those serving different / dynamic content to mobile vs. desktop users will be impacted.
- Google will predominantly use the mobile version of the content for indexing and ranking.
- There’s little to fear (at least on the mobile-first ranking front) if you serve the same content to mobile as well as desktop users.
- Ancient, unresponsive, desktop-only sites are totally fine on the mobile-first ranks.
- You can’t ignore speed as a ranking factor.
- You can’t ignore user-experience as a ranking factor.
- Monitor your Google search-console for mobile-first notification. You’ll get one as Google moves your site to mobile-first index.
- Mobile-first is here to stay. Tune your website for mobile users because it will help your ranks, though indirectly.